From
finding the optimal location of a new sales office to emergency
preparedness to analysis of market share, GIS technologies reflect the
evolution of information systems over the past three decades. It is a
tool that uses the power of computers to pose and answer geographic
questions by arranging and displaying data about places on the planet
in a variety of ways - maps, charts, and tables.
Technology
is transforming the nature of our
products, companies, and industries - even the very nature of
competition itself. No circumstances have a greater effect on the way
we live, work, and conceive our future than the proliferation of
information. Companies
that understand and anticipate the power of information technology
have the
ability to be in control of their destinies.
The
challenge of implementing technology to effectively utilize
information allows a company to set itself apart from its competitors,
change the structure of its industry, become the lowest cost and / or
highest quality producer, and effectively select the most profitable
market.
Geographic
Information Systems or (GIS) is intended to help you meet this
challenge by arranging your
information in a visual format so that you can communicate back and
forth between what you know and what you see. The difference between
success and failure is the ability to communicate clearly and
effectively.
GIS
lets you analyze data in many ways and quickly create a map that
communicate your ideas. You can add data to maps and find out the
geographic factors that drive trends, combine data layers and find
locations where particular characteristics coincide, or discover which
types of areas best suit your business and identify such areas for
expansion. What you discover can become the basis for new discoveries.
The
following are some examples of situations where GIS can help:
-
Does it make sense to put a mega mall
here?
-
Should legislative district
boundaries go here or there?
-
Do we expand the existing airport
here or build one there?
-
Will be enough students for schools
here in 10 years?
-
Which pockets of endangered
environment should we protect?
-
What is the impact of waste
facilities on local health patterns?
-
Are we prepared to service the local
population in the event of local disasters?
If an
organization builds data sets that can be used by all departments in
applications that streamline and increase the effectiveness of
existing processes, it will realize significant returns on investment.
Generally speaking, GIS can save time and money, increase efficiency,
generate revenue, provide decision support, automate data, manage
resources, aid in budgeting, create a reusable information base,
increase accuracy and productivity, and improve project management.